Venn diagram: What makes you great intersects with what the market wants — that's where great marketing lives
WHAT'S
KEEPING
YOUR
BUSINESS
STUCK?

IN TWENTY YEARS, I'VE LEARNED SOMETHING.

MOST BUSINESSES UNDERSTAND WHAT THEY SELL.

THE COMPANIES THAT GROW FAST UNDERSTAND WHAT THEIR CUSTOMERS ARE BUYING.

BECAUSE A FENCE COMPANY MIGHT THINK IT SELLS CEDAR.

BUT IT'S ACTUALLY SELLING THE FREEDOM TO LET THE DOG RUN.

THAT'S THE GAP I HELP BUSINESSES CLOSE...

WHAT YOUR CUSTOMERS ARE REALLY BUYING.

I HELP WITH
CLARIFY
  • MESSAGING
  • BRAND POSITIONING
  • WEBSITE COPY
  • CONTENT STRATEGY
  • AUDIENCE INSIGHT
CREATE
  • CAMPAIGN IDEAS
  • LANDING PAGES
  • WEBSITES
  • EMAIL MARKETING
  • SOCIAL CONTENT
ADVISE
  • CREATIVE REVIEWS
  • WORKSHOPS
  • AGENCY SECOND OPINIONS
  • FRACTIONAL CREATIVE LEADERSHIP
SOLVE
  • UNSTICK PROJECTS
  • FIND CLEAR DIRECTION
  • MAKE SMARTER DECISIONS
  • MOVE FORWARD
Matthew Ketchum

Real professional businessperson.

TWENTY YEARS OF HELPING ORGANIZATIONS COMMUNICATE BETTER.

I'm Matthew Ketchum, a Creative Director and writer with 20+ years of agency experience helping businesses, brands, and organizations find clearer messages, stronger ideas, and marketing that actually works.

From small projects to big challenges, I bring senior-level thinking without the agency overhead.

I'VE WORKED WITH

  • VASELINE
  • CAMPBELL'S
  • KONG
  • MARYLAND TOURISM
  • CENTURYLINK
  • COMCAST
  • GOLDFISH
  • DENNY'S
  • BUSCH LIGHT
  • AND MANY MORE
AWARDS I'VE WON

Over the years I have won 100+ international and national awards across categories in marketing and advertising. Many awards listed have multiple wins.

DAVEY AWARDS

  • Best In Show
  • Gold
  • Silver

COMMUNICATION ARTS

  • Showcase Award

AMERICAN ADVERTISING

  • Best In Show
  • Gold
  • Silver
  • Bronze

GOLDEN ARROWS

  • Best In Show
  • Gold
  • Silver

BELL RINGERS

  • Best In Show
  • Best In Show Finalist
  • Gold
  • Silver

ANVILS

  • Best In Show

BRODERSON AWARDS

  • Silver
  • Bronze

HERMES AWARDS

  • Platinum

ASTER AWARDS

  • Gold
  • Silver

HEALTHCARE MARKETING

  • Gold
LET'S FIGURE OUT WHAT'S GETTING IN THE WAY.

MATTHEW KETCHUM

[email protected]

704.763.3002

GET IN TOUCH

TELL ME WHAT'S GOT YOU STUCK.
© 2026 MATTHEW KETCHUMCREATIVE DIRECTION.COPY. STRATEGY. PROBLEM SOLVING.
BASED IN MARYLAND  •  WORKS EVERYWHERE.